Walker & Dunlop | Zelman Housing Summit 2025
Intercontinental Boston | 3D Virtual Tour
Lobby Level
Stone Wall | Escalator
Floor 2
Floor 3
Stage backdrops, furniture & lecterns
Furniture Reference
Branding Estimate as of 8.13.2025
Lobby Level Branding Options
Stone Wall (Set of 3 impact graphics) @ $1,550 each | (x3 = $4,500)
Floor 2 Branding Options
Freestanding Branded Structure @ $1,250 each (x2 = $2,500 total)
Floor 3 Branding Options
Registration Counter(s) with Branding (Full face) @ $1,150 each (x3 - $3,450)
Art Overlays Right Side (Rose Kennedy Foyer - Rose Kennedy Side) @ $1,350 each
Soffit Graphic (48 linear feet) @ $3,840
Stage Branding
Stage Backdrop Custom 120”W Backdrop + 195.30”W x 95.2”H @ $8,800
Logistics
Project Management, Pull & Prep, Install/Dismantle, On-Site Supervision, Delivery to Site @ $9,750
Estimated Project Total: $34,190
Furniture Estimate
Stage Furniture
Cromwell Chair @ $415 each (x4 = $1,660)
Cromwell Sofa @ $650 Total
Quasar Accent Table @ $135 each (x4 = $540)
Other/Foyer
Area Rug @ $279 each
Cromwell Chair @ $415 each (x10 = $5,810)
Quasar Accent Table @ $135 each (x3 = $405)
Quasar Cocktail Table @ $160 each
Communal Charging Stations @ $1,050 each (x2 = $2,100)
Furniture Layout
Lobby Level Graphic Specifications
Floor 2 Graphic Specifications
Floor 3 Graphic Specifications
Stage Backdrop Graphic Specifications
Initial Pricing Menu
Lobby Level Branding Options
Stone Wall (Set of 3 impact graphics) @ $1,550 each | (x3 = $4,500)
18” Escalator Circles (8) - Floors 1-2 @ $65 each - (x8 = $520)
Floor 2 Branding Options
Escalator Hanging Sign (2-sided) - $1,350
Art Overlays 1 & 2 (Abigail Adams Foyer) @ $1,350 each (x2 = $2,700)
Wood Wall Art @ $125 each | $875 total (Example of 7)
18” Escalator Circles (8) - Floors 2-3 @ $65 each - (x8 = $520)
Floor 3 Branding Options
Registration Counter(s) with Branding (Full face) @ $1,150 each (x2 - $2,300)
Registration Counter(s) with Branding (Full face) @ $1,150 each
Art Overlays 1 & 2 (Rose Kennedy Foyer - Rose Kennedy Side) @ $1,350 each (x2 = $2,700)
Soffit Graphic (48 linear feet) @ $3,840
Stage Branding
Stage Backdrop (273.42” x 95.2”) @ $6,650
Branded Lectern @ $700 each
Broadcast Style Desk for Stage (Branded face) $1,750
Branded Structure (Filming accent) @ $950
Stage Club Chairs $350 each (x2 = $700)
Logistics
Project Management, Pull & Prep, Install/Dismantle, On-Site Supervision, Delivery to Site @ $14,875
Estimated Project Total: $46,080
Current estimate based on scope detailed above - additional elements to be quoted